In the current marketplace, no matter it is online or offline, money back guarantee becomes an usual business practice. Web hosting business also can’t escape from this practice as well. The reason they offer money back guarantee is simple. It’s a very effective and wise marketing technique. What does it mean? It means that with the guarantee, it will help them to bring more clients and business and thus make them more money.
But, don’t get me wrong. I have nothing against it, I’m not saying the guarantee is not good. It’s just that we need to understand the reason and background of the money back guarantee and we need to be a little careful with such claim.
Most services or products (online or offline) come with a guarantee of some kind. For example, 7 days 1-to-1 exchange, 1 year repair free guarantee, and etc. Almost every time the guarantee is there to make you happy, feel safe. It’s a win-win situation, good for both parties, am I right?
Money back guarantee technique is known as “risk reversal”, normally there are 30 days in length. Markets realize that there is something that stop clients from buying freely. It’s the risk involved in any purchase! With no guarantee, you risk everything in case of the service / product doesn’t make you happy. But on the other hand, the seller has nothing to lose. With money back guarantee, the risk is shifted from buyer to seller.
There are two types of money back guarantee:-
- “No questions asked” or “for any reason” money back guarantee
- “For the following reasons” or “for valid reasons” money back guarantee
I do recommend you to look for money back guarantee when you purchase web hosting plan. However, you need to be a little careful, whether it is “no questions asked” money back guarantee or guarantee with valid reason. For first type money back guarantee, it makes you get back the money easily if you’re not satisfied with web hosting provider.
But for second type of money back guarantee, it tends to be tricky. Not necessarily because the web hosting provider wants to trick you, but because the company tries to minimize the unfair risks. The negative thing about conditioned guarantee is that they can be easily overstretched by the hosting company to its advantage, meaning that whatever the reason they usually can argue that your reason is invalid. So, be careful with that.
Anyway, I’d prefer to go with either no guarantee, but based on customer reviews or go with a web hosting company offering a “no questions asked” money back guarantee. A conditioned money back guarantee is difficult to weigh unless you’re very sure that the company is reliable.
To look for customer reviews of a web hosting company, don’t go to their main website, instead, you should go to search engine and search, such as Google.
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