There are many e-commerce web sites trying to sell something and hope it can make a fortune. But many of them don’t bother to optimise their product pages or sales pages. They might think that those pages only contain some images and a few words, why I need to optimise them? That’s totally wrong! If you don’t optimise them, you’ll be losing tons of natural traffic to your web site. Search engine recognises words better than images. And search engine spiders will only index pages that are correctly designed and contains quality content, not just a few words.
Here are 10 ways with relevant tools to optimise your web pages, so you don’t lose out in the competition.
1. Professional Design
2. Simple navigation
3. Validate code
4. Web Accessibility
5. Image optimization
6. Content
7. Header tags
8. Title tag
9. Meta tags
10. Broken links
No matter how large your is website or how small is your website. It’s still worth to do optimisation because search engine will give credit to those quality web sites.
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